Spotify / It’s On My Skin
Some fans have such a strong connection with their favorite artists that they ink it for life. It’s On My Skin allows fans to turn their tattoos of their favorite artists into Spotify Codes, carrying on their skin the music they love so much.
Case Study
Using the camera feature on Spotify, the fan scans their tattoo and an AI detects the artists the ink celebrates.
The fan chooses the song, album or playlist that they want the tattoo to represent. And the tattoo is now a Spotify Code. It will trigger the content every time it is scanned.
To promote the new feature, we went to the best possible places to find these fans: concerts.
We also partnered with local tattoo parlors, so fans can turn their fresh ink into Spotify Code on-site and in real time.